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The Effects of Message Styles on TV Advertising for Household Chemical Products on Attitude and Purchase Intentions

Health Communication Research
2020, 19(1), pp.19-64
DOI : 10.24172/hcr.2020.19.1.19
Publisher : Korea Health Communication Association
Research Area : Communication

Hyunjae Yu 1 Hyunseo Lee 2 You, Myoungsoon 3

1서강대학교
2서강대학교
3서울대학교

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