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Do Consumers Trust Healthy Menu Advertising from Fast Food Brands? Influence of Brand and Consumer-related Factors

Health Communication Research
2021, 20(1), pp.75-113
DOI : 10.24172/hcr.2021.20.1.75
Publisher : Korea Health Communication Association
Research Area : Communication

Hojoon Choi 1 Jung Min Hahm 2 Leonard N. Reid 3

1University of Houston
2University of Georgia
3University of Georgia & Virginia Common Wealth University

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