As the most active language component, network catchwords play an important role in Chinese. One of the biggest characteristics of the Internet context is banter, which is manifested in the extensive use of humorous language. The Internet itself is also an important hotbed for the generation of humorous language. Therefore, humorous network catchwords are of great value both in the study of network catchwords and in the study of humorous language.
This paper takes humor network catchwords as the research object, collects the main network catchwords from 2008 to 2018, selects the catchwords that can form humor according to their specific use, and divides them into three categories according to the standard of sound, form and meaning from the perspective of catchwords, and analyzes the humor generation methods and influencing factors of various catchwords, In this way, we find some general factors that play an important role in the generation of humor effect of most catchwords, including the main tone of Internet banter, the user's pragmatic intention, the signal of abnormal speech use, the shared information between the two sides of the dialogue, the contrast between the discourse and reality, the interaction between the two sides of the dialogue, the interaction between the two sides of the dialogue and the reality The funny features of speech materials and the use of typical cases.