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Analysis of Brand Naming and Marketing Implications of Mineral Water Sold in China: Jeju SamDaSoo, Evian, and Tibet Spring 5100

  • Publisher : Institute for Human studies, Kyungnam University
  • Research Area : Other Humanities
  • Published : February 28, 2015

KIM HYUN TAE 1 TAE-SHIK KIM 1

1경남대학교

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타입을 선택하세요 :
@article{ART001961176},
author={KIM HYUN TAE and TAE-SHIK KIM},
title={Analysis of Brand Naming and Marketing Implications of Mineral Water Sold in China: Jeju SamDaSoo, Evian, and Tibet Spring 5100},
journal={인문논총 },
issn={2005-6222},
year={2015},
volume={36},
pages={81-98}