Liang Qiqiao ostensibly sympathized with Joseon and criticized Japan in <Chaoxian miewang zhi yuanyin(朝鮮滅亡之原因)>, but in fact, he raised awareness among his citizens by finding the cause of the Joseon's collapse. Therefore, the purpose of this study is to analyze the rhetorical strategy used by Liang Qichao to persuade readers. The specific results of analyzing the text with a rhetorical methodology are as follows. In the area of thought, Liang Qiqiao formed a consensus with the reader by utilizing 'the site of authority', 'the site of cause and effect', and 'the site of connection'. In the field head part of the arrangement area, the reader's curiosity about the country of the Joseon Dynasty was effectively aroused. In the eolgeori section, the importance of the 'court' under the political system of Joseon was logically presented. In the part of clarification, the theme consciousness that the ruling class was the cause of the collapse of Joseon was clearly revealed through the syllogism and induction method. In the closing part, citing the case of Western countries similar to Joseon, it was emphasized once again that the cause of the country's collapse was not related to the land area and population. In the area of expression, Baebi method, Seolui method, and Simyu method were mainly used to help readers understand the reality of the Joseon Dynasty's ruin.

Rhetoric, Liang Qiqiao, Korea-Japan Annexation, Chosun's downfall, Persuasion strategy, imperialism