A Study on Perceived Travel Risk and Travel Intention to Mt. Kumgang

Nan-young Kim; YOUN HWANG

doi:10.18013/jnar.2014.29.1.007

Resumption of Mt. Keumgang tourism can be a cornerstone for relaxation of inter-Korean relations and peace on the Korean peninsula. For a successful resumption of Mt. Keumgang tourism it is necessary to create an environment where tourists enjoy the tour with a sense of security. It is also necessary to minimize dangerous elements opposed to Mt. Keumgang tours that potential tourists could perceive and to encourage them to participate in the tour. The objective of this paper is threefold: 1) to identify perceived travel risk; 2) to investigate the influence of perceived risk types on travel intention; 3) to examine the differences in perceived travel risk types and travel intention based on general characteristics. The empirical result indicates that four perceived risk factors such as socio-security, functional, economic, physical risks were identified. The perception towards functional risk and physical risk has a significant negative effect on travel intentions. There were no difference between perceived risk dimensions and general characteristics, but there was a significant difference in travel intention based on general characteristics such as major. Theoretical and managerial implications were drawn from the study findings.

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REFERENCES (27)
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* 2021년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

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