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Development of Storytelling for Contents of Tourism and Culture to Make Use of Local Folk Resources: Reinterpretation of the Storytelling of "Dreams" in Gugok Waterfalls
Journal of Humanities
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This is a study for the storytelling of Contents of Tourism and Culture to take advantage of local folk resources. I have re-interpreted the storytelling of "Dreams" in Gugok (Nive Valleys) Waterfalls case. There are nine spirits mentioned on each sign post along the way to the Waterfalls: dream, ability, wisdom, heart, professional, networking, shape, color, and an end. Here I have studied how Chuncheon had made the storytelling of Dreams by using Gugok Waterfalls and what characteristics should an efficient storytelling of local folk resources have. A storytelling should be made in the process of finding an archetype, adding some concepts of it, and imagining & associating. A storytelling should give consumers "some feelings" in order to be successful. In addition, it should be a "brand item" equipped with features and energy, and should synchronize with the needs of the contemporary times. The feature, here, should be local and traditional, by using the energy on economic wealth, and synchronization with dynamic changes. Nowadays, local governments are required to make more efforts to utilize local folk resources.
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