The Limitations of Coexistence of Characters and Cultural Codes in the Co-production of The Great Wall (2016)

YI YONG JOU

doi:10.31310/HUM.080.10

The study aims to analyze the coexistence, as well as the limitations, of cultural codes of the characters who have grown up in Chinese society and Western society, which values individualism, in the film The Great Wall (2016) directed by Zhang Yimou and co-produced by China and the United States. The film created an opportunity to check the possibility of a co-produced blockbuster film ― containing various Chinese elements and cultural codes ― to attract Western audiences. However, China’s cinematic potential was manifested to target the global film market, while also taking the risk of establishing a strategy of De-Sinicization by lowering the cultural discount rate, which resulted in suspicious identity. The film has become a good example of how it is possible for manpower, capital and technology to meet in international co-production, but the limitations of cultural differences should be considered. Through the analysis of this film, we got an opportunity to diagnose the possibility of diversifying the contents of films to meet the global standard by naturally projecting their culture in terms of ‘culture’ and developing their digital post production processes such as CG and DI.

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