This thesis is a cultural study examining the characteristics of cryptocurrency investment experience. The cryptocurrency market is similar to a gambling house in appearance due to its rapid volatility and lack of regulations, but investment practice cannot be categorized as a behavior based on irrational impulses. Compared to stock investment, cryptocurrency investment requires a greater amount of learning, and is characterized by information warfare that requires access to information in real time. In addition, as the market is chaotic, mental training, also called ‘mental management’, is emphasized, demonstrating the principle of self-management, which is the general law of investment. This paper reveals that cryptocurrency investors exist as an extension of the neoliberal self-management subject by analyzing the on- and off-line investment experience records. The fact that the various technological possibilities of the blockchain, which forms the basis of cryptocurrency, are compressed and named as ‘coins’ clearly reveals that cryptocurrency has become a speculative asset, unlike the democratic money concept of early Bitcoin. In addition, this study points out the socioeconomic, political, and technological background surrounding the speculative cryptocurrency market, and especially takes precaution against technological fetishism.