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Growth factors and promotion strategies of CJ E&M: Focusing on the diamond model analysis and 4P

Industry Promotion Research
Abbr : IPR
2021, 6(4), pp.11-21
DOI :10.21186/IPR.2021.6.4.011
Publisher : Industrial Promotion Institute
Research Area : Interdisciplinary Research

Kim JeongYeon 1 parksanghyeon 2

1 충북대학교
2 우송대학교

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