Industry Promotion Research 2021 KCI Impact Factor : 0.46

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The Effect of Corporate Green Marketing on Consumer Word of Mouth Intention

  • Publisher : Industrial Promotion Institute
  • Research Area : Interdisciplinary Research
  • Received : July 6, 2022
  • Accepted : July 25, 2022
  • Published : July 31, 2022

Ji-Ho Park 1 Hyeon-Suk Park 2

1행복한변화연구소
2서울벤처대학원대학교 융합산업학과

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타입을 선택하세요 :
@article{ART002865435},
author={Ji-Ho Park and Hyeon-Suk Park},
title={The Effect of Corporate Green Marketing on Consumer Word of Mouth Intention},
journal={Industry Promotion Research},
issn={2466-1139},
year={2022},
volume={7},
number={3},
pages={9-16},
doi={10.21186/IPR.2022.7.3.009}