The evaluation and implication on Chinese Soft Power - focusing on the result of international public opinion poll -

이영학

doi:10.18107/japs.2010.17.2.010

This article presents that whether the strategic external goals that China is making an effort to achieve from the international society are consistent with its actual awareness, to evaluate Chinese Soft Power in an analytic manner. Considering that strategic external goals of Chinese Soft Power are to eliminate public opinion of anti‐Chinese like ‘China threat theory’ and to build up the positive national brand image as a ‘responsible power’ in the international society, this article utilizes the public opinion poll to measure on how the international society is aware of Chinese influence and the national image. The international public opinion poll on Chinese influence showed that ‘China threat theory’ has been almost disappeared and instead ‘China opportunity theory’ has been widely spread out in the developing countries and under‐developed countries. At the same time, however, ‘China responsibility theory’ is coming in the developed countries in and around USA and Europe, which demands more responsibilities from China. With regard to the evaluation on Chinese national image, the poll comparatively showed the big differences from the geographic perspective. Even though the 3.14 Tibet Riots and the negative report of western media made a huge impact, Chinese national image is being built on in a positive way as a whole. But it can be assured that there still remain many differences in comparison with the other major powerful nations and international organization. Considering that the awareness of the international society on Chinese influence and the national image, known through the international public opinion poll, is the most immediate results of China’s efforts to establish Chinese Soft Power, though gained achievements, there is still long way to go further. Therefore, I contend that China consistently focuses on economic development going forward, which is the core resources of Chinese Soft Power and at the same time, effectively manages the demand on ‘China Responsibility Theory’, political reformation and the other social issues, and especially reinforces the communication with western nations.

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