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pISSN : 1225-8539 / eISSN : 2671-5171

2020 KCI Impact Factor : 0.86
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2021, Vol.28, No.2

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  • 1.

    Analysis of the New Retail Model of E-Commerce in China

    Dongjinglu Chen | KIM, Jung Ho | 2021, 28(2) | pp.5~39 | number of Cited : 0
    Abstract PDF
    By applying advanced technology in the Fourth Industrial Revolution, businesses are upgrading and transforming all links from the production stage to the final delivery of goods to customers, thereby reshaping the entire e-commerce ecosystem. This paper analyzes the new retail model of e-commerce, and discusses its differences with the traditional model of e-commerce. The goal of this research is to explore which model is more in line with the current trends by utilizing the Analytic Hierarchy Process (AHP) methodology. Experts working at top Chinese e-commerce companies were surveyed on four main criteria (technology, consumer, merchandise, and operation). By analyzing their responses, the reasoning behind why these four major criteria obtained their corresponding weights was studied. The results show that the customer is the most important factor among the four criteria, while technology seems to be less significant. Among the sub-criteria, the convenience of consumption is found to be the most important. The new retail model of e-commerce, which has started to flourish in China, is found to be more in line with current trends. This paper shows the reasons why the new retail model of e-commerce is important at a practical level, and provides a better understanding of its current status in China.
  • 2.

    A Cross Cultural Study for Sustainable Temple Food: Korea vs. Japan

    Byoung-Seok Kim | Chang, Jungyoon | Hwang Johye | 2021, 28(2) | pp.41~79 | number of Cited : 0
    Abstract PDF
    Temple food can grow beyond the element of food (primary industry) to be a key factor in the sixth industry, including food manufacturing (secondary industry), service and tourism experience and tourism (third industry), and create positive effects and values in various industries. From this holistic perspective, the current study has provided a cross-cultural study to investigate the characteristics and evolutions of temple food in Korea and Japan and suggested directions for the development of Korean temple food. In the food and restaurant industry, business activities including commercialization of temple food, grafting with food platform, and operation of temple-food specialty restaurant with various concepts and types have been more prevalent in Japan than in Korea. Restaurants in both countries have obtained Michelin Guide’s star certification, making temple food a restaurant category with high-quality gourmet experience. In both countries, cultural tourism contents have been created through incorporating temple food into temple stay and local festivals and Korea has expanded the experience to include cooking lectures and temple cooking. In marketing communication, Korea has been promoting temple food through various media and communication channels and the recognition of temple food was higher among overseas consumers than domestic consumers. Temple food is growing as a sustainable food for environmental protection, carbon reduction, animal welfare, etc. Temple food can be the assets for local tourism revitalization and the core element of the sixth industry.
  • 3.

    Non-Traditional Export Industry and Local Development in the Chilean Patagonia: The Case of Salmon Aquaculture

    SEO JIHYUN | 2021, 28(2) | pp.81~106 | number of Cited : 0
    Abstract PDF
    The mainstreaming of sustainable development in development debates has been prompted by the UN Summit’s adoption of Sustainable Development Goals (SDGs) in 2015. 17 SDGs covers issues from general development issues (poverty, education, health, gender inequality etc.), socio-economic problems (housing, employment, production and consumption, international and domestic economy, etc.) as well as environmental issues (climate change, energy, environmental degradation, biodiversity, ecological protection, sustainable management and use of natural resources etc.). From this comprehensive development perspective, the aim of this study is to analyse the impacts of the Chillean non-traditional export industry on local development. Chile has promoted its economic development with market-oriented neoliberal reforms since 1973 when General Pinochet had staged a coup against the social democratic government led by Salvador Allende. The country has developed non-traditional export industries such as agriculture, forestry as well as aquaculture, in parallel to the traditionally important copper industry since the mid-1980s. It conducts a case study of salmon aquaculture industry in the region of Patagonia, focusing on changing state’s policies. By doing this, it intends to examine how non-traditional export industry impacts on local development and suggest a policy alternative for sustainable coastal development.