A Study on the perceived characteristics of the mobile payment service using the technology acceptance model

이석기; KIM SOUNG HIE

Journal of The Korea Society of Computer and Information

Abbr : JKSCI
2004, 9(1), pp.103-109
Publisher : The Korean Society Of Computer And Information
Research Area : Computer Science

이석기 ¹ , KIM SOUNG HIE ²

¹ KAIST테크노경영대학원
² 한국과학기술원

ABSTRACT

Mobile payment service is a new innovating technology in the micro payment industry. Although it emerged only one or two years ago in Korea, it is now highly used and prospered by many online companies. Traditional studies concerning the electronic payment system are usually about the payment process itself, so they stressed the security or the robustness of the process. The study from the angle of behavioral science seldom exists. This article describes the phenomenon of technology adoption with a particular focus on telephone payment service. The article identifies which characteristic of the telephone payment service affects to the user status (user, non-users). To do this, this article mainly used Roger's Technology Acceptance Model and some characteristics are added to the model. The most important perceptual characteristic that affects to the user status was not security, but ease of use-the telephone payment service had to enhance continuously for the competitive advantage over the other payment service. Observability and convenience are also noted as important.
KEYWORDS

Mobile Payment , Technology Acceptance Model , Logistic Regression
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KCI Citation (4)

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