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Journal of The Korea Society of Computer and Information 2021 KCI Impact Factor : 0.62

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A Study on Purchasing Model of Internet Shopping Mall

Journal of The Korea Society of Computer and Information
Abbr : JKSCI
2005, 10(2), pp.199-204

Publisher : The Korean Society Of Computer And Information
Research Area : Computer Science

Lee, Sungjin ¹

¹오산대학

ABSTRACT
열림/닫힘 버튼

Despite the growth of research interest into electronic commerce, there is still little information available on the ways in which an electronic commerce can be successfully developed. This study reports a set of success factors for electronic commerce, specifically some important implications for managers of internet shopping mall area in Korea. In this study it is found that trust on shopping mall and delivery are very important to increase purchase intention of customer. In addition, the result of this study shows that price and ease of use and loading time and error tolerance are very important to increase purchase intention.
KEYWORDS
열림/닫힘 버튼

Internet Shopping Mall, Purchasing Model, Trust on Shopping Mall and Delivery, Price and Ease of Use, Loading Time, Error Tolerance

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* 2021년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

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