A Study on Purchasing Model of Internet Shopping Mall

Lee, Sungjin

Journal of The Korea Society of Computer and Information

Abbr : JKSCI
2005, 10(2), pp.199-204
Publisher : The Korean Society Of Computer And Information
Research Area : Computer Science

Lee, Sungjin ¹

¹오산대학

ABSTRACT

Despite the growth of research interest into electronic commerce, there is still little information available on the ways in which an electronic commerce can be successfully developed. This study reports a set of success factors for electronic commerce, specifically some important implications for managers of internet shopping mall area in Korea. In this study it is found that trust on shopping mall and delivery are very important to increase purchase intention of customer. In addition, the result of this study shows that price and ease of use and loading time and error tolerance are very important to increase purchase intention.
KEYWORDS

Internet Shopping Mall, Purchasing Model, Trust on Shopping Mall and Delivery, Price and Ease of Use, Loading Time, Error Tolerance
REFERENCES (14)

[journal] / 1995. / “Database Vendors Hawk Wares on Internet : 17 10~2

[journal] / marketinginhypermediacomputer-mediatedenvironments1995. / Conceptual Foundations 11

[journal] / 1994. / National Coordination Office for High Performance Computing and Communications

[journal] / 2003.5.21. / 디지털타임스, 2003. 5. 21

[journal] / 2002. / IDC, 2002

[journal] / 1998. / “Consumer Needs in Global Electronic Commerce 8(2) : 9~12

[journal] / 1992. / ” Journal of Marketing 56

[journal] / 1999. / The Second Annual Ernst & Young Internet Shopping Study

[journal] / 1998. / ” Online Marketing Research conducted on behalf of Better Business Bureau

[journal] / 2002.6.25. / 연합뉴스, 2002. 6. 25.

[journal] / 1999. / ” A Joint Research Project by Cheskin and Studio Archetype/Sapient

[journal] / 1995. / Implications of the Internet for Business Practice and Strategy

[journal] / 2003. / “디지털 컨텐츠의 저작권 보호를 위한 로고 검출 알고리즘에 관한 연구 8(3) : 125~

[journal] / 2003. / “인터넷비즈니스몰 평가모델의 분석 연구 8(2) : 136~
KCI Citation (5)

KJC Korea
Journal Central

Statistics

Tools