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A Study on the Perceived Risk and the Pre-Purchase Intention of Shopping Mall Users according to Gender

  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Computer Science

강영신 1 안병태 2

1국민대학교
2유한대학

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타입을 선택하세요 :
@article{ART001086103},
author={강영신 and 안병태},
title={A Study on the Perceived Risk and the Pre-Purchase Intention of Shopping Mall Users according to Gender},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2007},
volume={12},
number={3},
pages={213-224}