[book]
김계수
/ 2001
/ Amos 구조방정식 모형분석
/ 고려정보산업
[thesis]
김선화
/ 2005
/ Quality Function Deployment기법을 이용한 대학 학사행정서비스 품질개선전략
/ 한양대학교
[book]
노형진
/ 2005
/ SPSS/AMOS에 의한 사회조사분석
/ 형설출판사
[journal]
박주성
/ 2003
/ 대학교육 서비스품질 요인이 학생만족,재입학의도 및 구전효과에 미치는 영향
/ 마케팅저널
4
(4)
: 51~71
[thesis]
배영식
/ 2004
/ 대학행정서비스 질이 고객만족과 이미지 및 구전홍보에 미치는 영향
/ 대구대학교
[journal]
이용기
/ 2002
/
The Effects of University's Environments on Overall Service Quality, Service Value, and Student Satisfaction in Undergraduate Higher Education
/ 아시아마케팅저널
/ 한국마케팅학회
4
(1)
: 77~100
[thesis]
조정환
/ 2002
/ 대학 행정서비스의 만족도에 관한 실증적 연구
/ 한양대학교
[journal]
조호현
/ 2007
/
The Process Quality and the Outcome Quality of Educational Service in Higher Education System
/ 상품학연구
/ 한국상품학회
25
(3)
: 61~72
[thesis]
황인호
/ 2005
/ 교육서비스 품질의 측정과 고객만족의 구조적 인과관계에 관한 연구
/ 상명대학교
[book]
Astin,Alexander W
/ 1993
/ What Matters in College?:Four Critical Years Revisited
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[journal]
Babakus, E
/ 1992
/ An Emperical Assessment of the SERVQUAL scale
/ Journal of Business Research
24
: 253~268
[journal]
Baker, J. A
/ 1993
/ Measuring Architectural Design Service Quality
/ Journal of Professional Services Marketing
10
(1)
: 89~106
[journal]
Castleberry, S. B
/ 1993
/ Consumers' Quality Evaluation Process
/ journal of Applied Business Research
8
(3)
: 74~82
[journal]
Cronin, J. J
/ 1992
/ Measuring Service Quality : A Reexamination and Extension
/ Journal of Marketing
56
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[journal]
Garvin,David A
/ 1984
/ What Dose 'Product Quality' Really Mean?
/ Sloan Management Review
26
(1)
: 25~43
[journal]
Gronroos
/ 1984
/ A Service Quality Model and its Marketing Implication
/ European Journal of Marketing
18
(4)
: 36~44
[book]
Kotler, P
/ 1985
/ Strategic Marketing for Educational Institutions
/ Prentice-Hall
[journal]
Leblanc, Gaston
/ 1999
/ Listening to the Customer's Voice: Examining Perceived Service Value among Business College Student
/ The International Journal of Educational Management
3
(2)
: 186~207
[book]
Lewis, R. C
/ 1983
/ The Marketing of Service Quality
/ AMA
: 99~107
[journal]
Mangold, W. G
/ 1991
/ SERVICE QUALITY : The Front-Stage Vs. The Back-Stage Perspective
/ The Journal of Services Marketing
5
(4)
: 59~70
[journal]
Parasuraman, A
/ 1988
/ SERVQUAL : A Multiple-Item Scale for Measuring Consumer Perception of Service Quality
/ Journal of Retailing
64
(1)
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[journal]
Richard, Michael D
/ 1993
/ Service Quality Attributes Choice Behavior
/ Journal of Service Marketing
7
(1)
: 59~68
[book]
Ruben, Brent D
/ 1995
/ Quality in Higher Education
/ Transction Publishers