A Study on the Factors Inf-luencing Intention to Use Internet VOD Movies

황준석; Zoonky Lee; Jaekyung Lee

Journal of The Korea Society of Computer and Information

Abbr : JKSCI
2009, 14(2), pp.221-229
Publisher : The Korean Society Of Computer And Information
Research Area : Computer Science

황준석 ¹, Zoonky Lee ², Jaekyung Lee ³

¹아시아나 IDT
²
³연세대학교

ABSTRACT

The development of the Internet and telecommunication technology has lead to the diversification of the distribution channel of movies. Internet users can easily watch movies through the Internet VOD(Video On Demand) theaters without a restriction of time and space. In this study, we try to understand the intention to use of internet VOD movies using the concepts of Technology Acceptance Model and Flow Model. We also consider the concepts of sensitivity of holdback period and availability of various choice in movie genre, along with demographic factors such as age and gender. Through our study we enhance our understanding on how and when users use the Internet VOD for their movie watching.
KEYWORDS

Internet VOD, Holdback Period, Usefulness, Flow, Movie Industry
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