Effect of Website Quality on Silver Portal Adoption: Focused on Perception of Potential Users Who Are Over 40 Years Old

Jong-soo Yoon; Yoojung Kim; 김재영; Jongwook Yoon; Tom E. Yoon

Journal of The Korea Society of Computer and Information

Abbr : JKSCI
2010, 15(6), pp.159-170
Publisher : The Korean Society Of Computer And Information
Research Area : Computer Science

Jong-soo Yoon ¹ , Yoojung Kim ² , 김재영 ³ , Jongwook Yoon ⁴ , Tom E. Yoon ⁵

¹ 강남대학교
² 호서대학교
³ 고려대학교
⁴ 협성대학교
⁵ Metropolitan State College of Denver

ABSTRACT

Senior Internet users have been tremendously increasing for the past few years in line with increase in the aging populations, and silver portals began to provide some sorts of services to them in Korea. Thus, this paper aimed at identifying Web quality factors of silver portal for its successful adoption, and examining the moderating effects of gender on the relations between Web quality factors and intention to use. Information quality, system quality, service quality and entertainment quality were identified as Web quality factors of silver portal based on the intensive review on prior researches. A total of surveys 525 from the potential users of silver portal, who are over 40 years old, were analyzed to verify our research model. The findings show that information quality, system quality, and entertainment quality are related to intention to use whereas service quality has no relationship with intention to use. It is found that gender moderates the relationship between entertainment quality and intention to use.
KEYWORDS

실버포탈(Silver Portal) , 실버포탈품질(Silver Portal Quality) , 정보품질(Information Quality) , 시스템품질(System Quality) , 서비스품질(Service Quality) , 오락품질(Entertainment quality)
REFERENCES (53)

[book] 이인수 / 2002 / 21세기 실버산업과 노인촌락 / 양지

[web] 매일경제 / 농촌인구 10명 중 3명 65세 넘겨:초고령 농촌사회 현실로 / http://news.mk.co.kr

[web] / 아이뉴스24 / http://www.inews24.co.kr

[report] 한국인터넷진흥원 / 2008 / 2007년 하반기 정보화실태조사 보고서

[web] / http://www.ebizbrain.com / http://www.ebizbrain.com

[journal] Liu,C / 2000 / Exploring the factors associated with Web site success in the context ol electronic commerce / Information & Management 38 (1) : 23~33

[journal] Ahn,T / 2004 / The impact of the online and offline features on the user acceptance of Internet shopping malls / Electronic Commerce Research and Applications, 3 : 405~420

[journal] Palmer, J. W. / 2002 / Web Site Usability, Design, and Performance Metric / Information Systems Research 13 (2) : 151~167

[other] 이해근 / 2006 / 고령화사회에 대비한 예비노인의 노후준비에 관 한 연구 / 서울시립대학교

[web] 여수뉴스 / u-실버문화콘텐선점을 위한 정책포럼 전문 가 초정,발전전략 논의 / http://www.ysinews.com

[web] / 전자신문 / http://www.etnews.co.kr

[web] 와이어뉴스 / 시니어포탈 사이트 유어스테이지 회원 10만돌파 / http://www.newswire.co.kr

[journal] 문숙재 / 2001 / 적 소비자학연구 12 (1) : 115~128

[journal] Grigoroudis,E., / 2008 / The assessment of user-perceived web quality:Application of a satisfaction benchmarking approach / European Journal of Operational Research 187 : 1346~1357

[journal] Huizingh,E.K / 2000 / The content and design of website:an empirical study / Information & Management, 37 (3) : 123~134

[journal] Zhang,P. / 2001 / User Expectations and Rankings of Quality Factors in Different Web Site / International Journal of Electronic Commerce 6 (2) : 9~33

[journal] Aladwani,A.M. / 2002 / Developing and validating an instrument for measuring user-perceived web quality / Information & Management, 39 (6) : 467~476

[journal] DeLone, W. H / 2003 / The DeLone and McLean Model of Information Systems Success: A Ten-Year Update / Journal of Management Information Systems 19 (4) : 9~30

[journal] DeLone, W. H / 2004 / Measuring e-Commerce Success: Applying the DeLone & McLean Information Systems Success Model / International Journal of Electronic Commerce, 9 (1) : 31~47

[journal] Lin,J.C.a / 2000 / Towards an understanding of the behavioral intention to use a web site / International Journal of Information Management, 20 (3) : 197~208

[journal] Shih,H.P / 2004 / An empirical study on predicting user acceptance,of e-shopping on the Web / Information & Management, 41 : 351~368

[journal] Cao,M., / 2005 / B2C e-commerce web site quality:an empirical examination / Industrial Management and Data Systems 105 (5) : 645~661

[journal] Parasuraman A. / 1988 / SERVQUAL:a multiple-item scale for measuring consumer perceptions of service / Journal of Retailing, 64 (1) : 12~40

[journal] Wang,Y.S. / 2003 / Assessing customer perceptions of web sites service quality in digital marketing environments / Journal of End User Computing 15 (3) : 14~31

[journal] Iwaarden,J / 2004 / Perceptions about the quality of web sites:A survey amongst students at Northeastern University and Erasmus University / Information & Management 41 (8) : 947~959

[journal] Barnes, S. J / 2001 / An Evaluation of Cyber-Bookshops: The WebQual Method / International Journal of Electronic Commerce 6 (1) : 11~30

[journal] Wolfinbarger,M. / 2003 / eTail: dimensionalizing, measuring and predicting etail quality / Journal of Retailing 79 (3) : 183~198

[journal] Ethier,J / 2006 / B2C web site quality and emotions during online shopping episodes: An empirical study / Information & Management 43 : 627~639

[journal] Parasuraman,A. / 2005 / E-S-Qual:A multiple-item scale for assessing electronic service quality / Journal of Service Research 7 (3) : 213~233

[journal] Wan,H.A / 2000 / Opportunities to enhance a commercial website / Information & Management 38 (1) : 15~21

[journal] Wang,Y.H.a / 2007 / The conceptualization and measurement of m-Commerce user satisfaction / Computers in Human Behavior 23 : 381~398

[journal] 임미희 / 2004 / Deriving the Success Factors for Retailing Web Sites:A Comparison of Web Site Types / Asia Pacific Journal of Information Systems / 한국경영정보학회 14 (2) : 1~20

[journal] 서호철 / 2007 / IS Continuance of Hedonic Information Systems / Asia Pacific Journal of Information Systems / 한국경영정보학회 17 (3) : 25~53

[journal] Lin,C.S. / 2005 / Integrating perceived playfulness into expectationconfirmation model for web portal context / Information & Management, 42 (5) : 683~693

[journal] Mckinney, V. / 2002 / The measurement of web consumer satisfaction: an expectation and disconfirmation approach / Information Systems Research 13 (3) : 396~315.

[journal] Raghunathan,S / 1999 / Impact of information quality and decision-maker quality on decision quality:a theoretical model and simulation analysis / Decision Support Systems, 26 (4)

[journal] King,W. / 1983 / Assessing Information System Value / Decision Sciences, 14 (1) : 34~45

[journal] Smith, J. H / 1996 / Information Privacy: Measuring Individuals' Concerns about organizational practices / MISQuarterly : 167~196

[journal] Byrd,T.A / 2006 / A process-oriented perspective of IS success:Examining the impact of IS on operational cost / Omega, 34 : 448~460

[journal] 염창선 / 2004 / An Empirical Study on the Factors Influencing Customer Satisfaction of Internet Banking / 산업공학(IE interfaces) / 대한산업공학회 17 (3) : 6~6

[journal] Loiacono,E.T / 2007 / WebQual:An Instrument for Consumer Evaluation of Web Sites / International Journal of Electronic Commerce, 11 (3) : 51~87

[journal] 이두희 / 2001 / A Study of Internet User Segmentation and Electronic Commerce Behavior / 경영학연구 / 한국경영학회 30 (4) : 1169~1201

[journal] Telang R. / 2005 / Drivers of Web portal use / Electronic Commerce Research and Applications, 4 : 49~65

[journal] Weiser,E.B / 2000 / Gender Differences in Internet Use Patterns and Internet Application Preferences: A Two Sample Comparison / Cyber Psychology and Behavior 3 (2) : 167~178

[journal] Jackson,L.A. / 2001 / Gender and the Internet:Women Communicating and Men Searching / Sex Roles 44 : 363~379

[journal] Wolin,L.D. / 2003 / Web Advertising:Gender Differences in Beliefs,Attitudes and Behavior.Internet Research / Electronic Networking Applications and Policy 13 (5) : 375~385

[journal] Garbarino,E.an / 2004 / Gender Difference in the Perceived Risk of Buying Online and the Effects of Receiving a Site Recommendation / Journal of Business Research 57 : 768~775

[journal] Koufaris,M / 2002 / Applying the technology acceptance model and flow theory to online consumer behavior / Information Systems Research 13 (2) : 205~223

[journal] Davis,F.D / 1999 / Perceived Usefulness,Perceived Easy of Use,and the User Acceptance of Information Technology / MIS Quarterly 13 (3) : 318~339

[book] Nunnally J / 1978 / Psychometric Theory / McGraw-Hill,N

[book] Hair J.F / 1998 / Multivariate Data Analysis with Readings / Prentice-Hall,

[book] 강병서 / 2002 / 사회과학통계분석 / 한나래출판사

[book] 이형석 / 2008 / 사회과학논문의 기초 / 한경사
KCI Citation (2)

KJC Korea
Journal Central

Statistics

Tools