Effect of Website Quality on Silver Portal Adoption: Focused on Perception of Potential Users Who Are Over 40 Years Old

Jongsoo Yoon; Yoojung Kim; 김재영; Jongwook Yoon; Tom E. Yoon

Journal of The Korea Society of Computer and Information

Abbr : JKSCI
2010, 15(6), pp.159-170
Publisher : The Korean Society Of Computer And Information
Research Area : Computer Science

Jongsoo Yoon ¹, Yoojung Kim ², 김재영 ³, Jongwook Yoon ⁴, Tom E. Yoon ⁵

¹강남대학교
²호서대학교
³고려대학교
⁴협성대학교
⁵Metropolitan State College of Denver

ABSTRACT

Senior Internet users have been tremendously increasing for the past few years in line with increase in the aging populations, and silver portals began to provide some sorts of services to them in Korea. Thus, this paper aimed at identifying Web quality factors of silver portal for its successful adoption, and examining the moderating effects of gender on the relations between Web quality factors and intention to use. Information quality, system quality, service quality and entertainment quality were identified as Web quality factors of silver portal based on the intensive review on prior researches. A total of surveys 525 from the potential users of silver portal, who are over 40 years old, were analyzed to verify our research model. The findings show that information quality, system quality, and entertainment quality are related to intention to use whereas service quality has no relationship with intention to use. It is found that gender moderates the relationship between entertainment quality and intention to use.
KEYWORDS

실버포탈(Silver Portal), 실버포탈품질(Silver Portal Quality), 정보품질(Information Quality), 시스템품질(System Quality), 서비스품질(Service Quality), 오락품질(Entertainment quality)
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