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The structural relationships of application richness, brand awareness, user habit, user loyalty, and continuance intention in mobile application market

Journal of The Korea Society of Computer and Information
Abbr : JKSCI
2013, 18(3), pp.141-152
Publisher : The Korean Society Of Computer And Information
Research Area : Computer Science

김관현 1 Yoojung Kim 2 Jong-soo Yoon 3

1 ㈜이지원인터넷서비스
2 호서대학교
3 강남대학교

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