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An Empirical Study on the Effect of Korean Wave on the Brand Loyalty of Korean Products in Chinese Market

  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Computer Science

RHO, HYUNG JIN 1

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타입을 선택하세요 :
@article{ART001771898},
author={RHO, HYUNG JIN},
title={An Empirical Study on the Effect of Korean Wave on the Brand Loyalty of Korean Products in Chinese Market},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2013},
volume={18},
number={5},
pages={157-165}