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The Effects of Flight attendant’s Uniform Design on Uniform Satisfaction and Select Airline
Journal of The Korea Society of Computer and Information
Abbr :
JKSCI
2013, 18(9), pp.189-199
Publisher : The Korean Society Of Computer And Information
Research Area : Computer Science
2013, 18(9), pp.189-199
Publisher : The Korean Society Of Computer And Information
Research Area : Computer Science
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This study was conducted to identify the effect of a flight attendant's uniform quality on uniform satisfaction and on selecting an airline. To do that, uniform components were first classified into three factors esthetics, functionality, and symbolization. Then the differences of respondents’perception were tested according to the demographics of respondents. Finally the causal relationships among three uniform components, uniform satisfaction and select airline were examined. For the empirical study, the questionnaire data were collected from college and university student studying cabin crew service. The result of this study showed that the perceptions of students who study cabin crew service were significant on according some demographics information, esthetics, functionality and symbolization factors affecting uniform satisfaction, which had the positive effect on selecting an airline. These results suggested practical implications for cabin crew’s uniform. These result include important managerial implications for the airlines. Also there was some limitation on a hypothesis of study and the further study were needed
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