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Factors Affecting the Purchase Intention of Mobile Advertising : Focusing on the Comparison between Korea and Russia

  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Computer Science

김승권 1 Jong-soo Yoon 2

1정보통신산업진흥원
2강남대학교

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타입을 선택하세요 :
@article{ART001929555},
author={김승권 and Jong-soo Yoon},
title={Factors Affecting the Purchase Intention of Mobile Advertising : Focusing on the Comparison between Korea and Russia},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2014},
volume={19},
number={11},
pages={183-192}