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Factors Affecting the Purchase Intention of Mobile Advertising : Focusing on the Comparison between Korea and Russia

Journal of The Korea Society of Computer and Information
Abbr : JKSCI
2014, 19(11), pp.183-192
Publisher : The Korean Society Of Computer And Information
Research Area : Computer Science

김승권 1 Jongsoo Yoon 2

1정보통신산업진흥원
2강남대학교

등재

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