A Study on The Evaluation for Quality Factors of SNS and SNS Media by Using AHP

이남; Park, Deuk

Nowadays, SNS media has become one of the most common and economic communication methods inthe modern word. With the rapid development of communication technology, a variety of SNS media makeseasier for us to reach other people everywhere and people are getting more and more reliant on them. The surge in SNS media users and SNS media diversity gets more important every day, but academicresearch on SNS media evaluation program is scanty. In order to present an evaluation program on the SNS media, this study selected some applicablemeasurement factors based on reference research, and then evaluate major SNS medias by using AHPanalysis method. With these purposes, Kakaotalk, Twitter and Facebook, are the three major SNS mediasthat were chosen for the analysis. Through collections and analysis of usability evaluation factors aboutSNS quality from related literature, some factors were concluded: system quality, information quality,interface quality and service quality, to build an AHP frame. And to achieve these purposes, this studyapplied comprehend mutual questionnaire survey for experts and users to gather research date. Empiricalstudies about the results were performed using AHP method with Microsoft Office Excel 2010. In this study, the final SNS media evaluation result is that Kakaotalk ranks first of the three SNS media,Facebook is in the second place, and Twitter as least. When SNS media are evaluated, system quality,information quality, interface quality and service quality should be considered. Among all factors, servicequality is the most important.

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KCI Citation Counts (8)
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REFERENCES (15)
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* 2021년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

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