The Influence of customer orientation on the Social Welfare Hall workers of internal marketing

Woo-Hong Cho

Journal of The Korea Society of Computer and Information

Abbr : JKSCI
2016, 21(2), pp.131-136
Publisher : The Korean Society Of Computer And Information
Research Area : Computer Science

Woo-Hong Cho ¹

¹ 서원대학교

ABSTRACT

This study aims to present suggestions on the causes and effects between internal marketing and customer-oriented trends of social welfare halls based on the issue that internal marketing should be activated based on previous studies on the relationship between internal marketing and customer-oriented trends. For this purpose, as a result of analysing the research hypothesis through a questionnaire, this study has meaning in that it supported the results of previous studies on internal marketing and customer-oriented trends as theoretical suggestions and analysed the relationship between internal marketing and customer-oriented trends. It was politically suggested and emphasized that internal marketing is needed in social welfare halls and to encourage social welfare workers to be customer-oriented, components of internal marketing should be established in an organic and systematic manner.
KEYWORDS

InternalMarketing , Customer Orientation , Management Support , Education and Training , Empowerment
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KCI Citation (5)

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