Research Trend on Internal Marketing of Medical Service Organization
[journal] George R. William / 1990 / Internal Marketing and Organizational Behavior : A Partnership in Developing Customer-Conscious Employee at Every Level / Journal of Business Research 20 (1) : 63~70
[book] Kotler and Philip / 1996 / Marketing for Hospitality and Tourism / Prentice Hall, Inc : 319~324
[book] L. L. Berry / 1991 / Marketing Service:Competing Though Quality / Free Press
[journal] Kyungsook Cho / 1999 / Job Satisfaction and Performance for the Employees in National University Hospitals / Korean Journal of Hospital Management 2 (1) : 190~207
[journal]
강천국
/ 2016
/
Influence of Internal Marketing on Customer Orientation and Loyalty in Hospital
/ 한국콘텐츠학회 논문지
/ 한국콘텐츠학회
16
(2)
: 174~185
/ http://dx.doi.org/10.5392/JKCA.2016.16.02.174
[journal]
최현정
/ 2014
/
Impact of Internal Marketing on Job Satisfaction, Job Commitment, Organizational Commitment, and Customer Orientation in Hospital Employees
/ 한국콘텐츠학회 논문지
/ 한국콘텐츠학회
14
(11)
: 783~797
/ http://dx.doi.org/10.5392/JKCA.2014.14.11.783
[journal]
한지형
/ 2014
/
Effect of Internal Marketing Activities on Motivating Dental Hygienists
/ 치위생과학회지
/ 한국치위생과학회
14
(1)
: 43~50
[journal]
손연정
/ 2012
/
Impact of Internal Marketing Activity, Emotional Labor and Work-Family Conflict on Turn-Over of Hospital Nurses
/ 임상간호연구
/ 병원간호사회
18
(3)
: 329~340
[journal]
이은아
/ 2012
/
Influence of Internal Marketing Perception, Empowerment, and Job satisfaction on Customer Orientation of Clinical Nurses
/ 한국직업건강간호학회지
/ 한국직업건강간호학회
21
(3)
: 299~307
[journal]
최효진
/ 2012
/
Mediation Effect of Job Satisfaction between Internal Marketing and Organizational Commitment of Nurses in Small and Medium-sized Hospitals
/ 간호행정학회지
/ 간호행정학회
18
(3)
: 329~337
[journal]
한용준
/ 2012
/
A Study on the Effects of the Internal Marketing Activities of the Employees of Hospital on the Job Satisfaction and the External Customer Orientation
/ 의료경영학연구
/ 경영연구원
6
(2)
: 21~36
/ http://dx.doi.org/
[journal]
도은수
/ 2012
/
Comparison of Internal Marketing, Job Satisfaction and Customer Orientation of Nurses by Size of Medical Care Institution; Small-medium Hospitals and General Hospitals
/ 간호행정학회지
/ 간호행정학회
18
(1)
: 56~66
[journal]
이선혜
/ 2011
/
Effects of Internal Marketing, Organizational Commitment and Business Performance : Focused on the Nurses
/ 한국콘텐츠학회 논문지
/ 한국콘텐츠학회
11
(8)
: 300~310
[journal]
오숙희
/ 2011
/
Relationships among Nurses' Internal Marketing, Occupational Satisfaction and Organizational Commitment
/ 한국직업건강간호학회지
/ 한국직업건강간호학회
20
(1)
: 65~73
[thesis] Choi Kyong Ah / 2010 / Effects of internal marketing factors of fashion retailers on salesperson's job satisfaction, customer orientations, and job performance / Doctor / Dongduk Womens’s, University
[journal] Michael D. Hartline / 2000 / Corridors of Influence in the Dissemination of Customer-Oriented Strategy to Customer Contact Service Employees / Journal of Marketing / American Marketing Association (AMA) 64 (2) : 35~50 / https://doi.org/10.1509/jmkg.64.2.35.18001
[journal]
강형철
/ 2013
/
The mediating Effects of Organizational Identification on the Relationship between Internal Marketing and Customer Orientation - Focused on Domestic Casino companies -
/ 관광연구
/ 대한관광경영학회
28
(1)
: 113~134
[journal] J. Conduit / 2001 / How Criticalis Internal Customer Orientation to Market Orientation? / Journal of Business Research 51 (1) : 11~24
KCI Citation (0)