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Effect of Perceived Value on CRM Quality and Purchase Intention in the Corporate Social Media Context

  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Computer Science

Yoojung Kim 1

1호서대학교

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타입을 선택하세요 :
@article{ART002138086},
author={Yoojung Kim},
title={Effect of Perceived Value on CRM Quality and Purchase Intention in the Corporate Social Media Context},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2016},
volume={21},
number={8},
pages={105-116}