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The Effect Factors on the Purchase Intension of Smart Car as of High Innovative Technology and Product; Consumer's Individual Attributes, Perceived Benefit and Switching Cost

  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Computer Science

Yeon S. Ahn 1

1가천대학교

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타입을 선택하세요 :
@article{ART002149290},
author={Yeon S. Ahn},
title={The Effect Factors on the Purchase Intension of Smart Car as of High Innovative Technology and Product; Consumer's Individual Attributes, Perceived Benefit and Switching Cost},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2016},
volume={21},
number={9},
pages={113-119}