A Study on the Difference of Price Response in China: Focus on Tier 4 Cities

Youngsik Kwak; Jaewon Hong; Yongsik Nam

doi:10.9708/jksci.2018.23.12.227

The purpose of this study is to empirically measure the consumer response to mobile phone price changes in small and medium cities that have been alienated from Chinese marketing research. To do this, we measured price response through consumer survey based on conjoint analysis. The results of this study are as follows. First, it show a typical pattern in which the part-worth decreases as the price increases. This suggests that there is room for improvement in profitability through pricing strategy for small and medium cities. Second, the decrease of the utility value according to the price increase was different for each city. This implies that difference of price response by city should be used strategically when planning price tactics. This study has contributed to understanding the expansion of research subjects from large cities to small cities and the price response phenomenon of small cities. And it will provide basic data on price response to mobile phone marketers of small and medium cities.

Citation status

KCI Citation Counts (0)
REFERENCES (19)
열림/닫힘 버튼
* 2021년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

[web] / 2017 / China Information and Communication Research Institute / http://www.caict.ac.cn/

[web] / 2018 / LG Economic Research Institute / http://www.lgeri.com/

[web] / 2015 / China Economic Net / http://www.ce.cn/

[web] / 2016 / Korea Trade-Investment Promotion Agency / http://www.kotra.or.kr/

[web] / Kshop 2018 Conference / https://www.kshop.org:12080/2018/

[journal] C. Park / 2018 / Comparison of Market Segmentation of Mobile Phone by Usage Motivation between Korea and China / Journal of Business and Economics 35(1) : 81~101

[journal] 이제홍 / 2018 / Comparative Analysis of Consumer Satisfaction and Loyalty of Chinese and Korean Smartphones / e-비즈니스연구 / 국제e-비즈니스학회 19(4) : 67~81 / http://dx.doi.org/10.20462/tebs.2018.8.19.4.67

[journal] 노원희 / 2015 / The Influence of Brand Origin, Ad Model Nationality and Advertising Appeal on Advertising Effectiveness: Advertisement of Mobile Phones in China / 지역산업연구 / 산업경영연구소 38(2) : 25~50

[journal] Dai, H. / 2014 / Consequents of functional and technical quality: evidence from electronic and mobile service industry in China / International Journal of Mobil Communications 12(5) : 477~495

[journal] 왕멍 / 2013 / A comparative study on attitude formation process toward stores and salesmen in mobile phone distribution - Focused on Korean Market and Chinese - / 유통경영학회지 / 한국유통경영학회 16(1) : 5~19 / 10.17961/jdmr.16.1.201303.5

[journal] J. Jing / 2017 / Lifestyle of Young Chinese Consumer and Their Consumption related to IT / Journal of Business and Economics 37(1) : 91~110

[journal] Gao, F. / 2017 / Perceived Mobile Information Security and Adoption of Mobile Payment Services in China / International Journal of Mobile Human Computer Interaction 9(1) : 45~62

[confproc] Qu, Jia / 2016 / Validating Mobile Designs with Agile Testing in China: Based on Baidu Map for Mobile / International Conference of Design, User Experience, and Usability : 491~498

[journal] 곽영식 / 2018 / An Empirical Study on the Difference in Price Elasticity by Colors in the Chinese Mobile Phone Market / Journal of Platform Technology / 아이씨티플랫폼학회 6(2) : 10~18

[web] / 2018 / National Bureau of Statistics of China / www.stats.gov.cn

[web] / Wikipedia / https://en.wikipedia.org/wiki/Administrative_divisions_of_China

[book] Simon, H. / 1989 / Price Managment / Free Press

[book] P.H. Yu / 1991 / Pricing Strategy / Pakyoungsa

[book] Simon, H. / 2015 / Confessions of the Pricing Man: How Price Affects Everything / Springer

KJC Korea
Journal Central

Statistics

Tools

Sharing

Issue List

Citation status