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The Moderating Effect of Gain and Loss Framework between Advertisement Uniqueness and Brand Attachment

Journal of The Korea Society of Computer and Information
Abbr : JKSCI
2019, 24(1), pp.231-238
Publisher : The Korean Society Of Computer And Information
Research Area : Computer Science

Park Seung Bae 1 Hong Jaewon 2

1서일대학교
2경남과학기술대학교

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