Korean | English

pISSN : 1598-849X / eISSN : 2383-9945

http://journal.kci.go.kr/jksci
Home > Explore Content > All Issues > Article View
이전논문 28 of 32 다음논문

The Moderating Effect of Gain and Loss Framework between Advertisement Uniqueness and Brand Attachment

  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Computer Science
  • Received : December 3, 2018
  • Accepted : December 7, 2018
  • Published : January 31, 2019

Park Seung Bae 1 Jaewon Hong 2

1서일대학교
2경남과학기술대학교

등재

Citation status

Search PDF

Close X

Citation

Close X
타입을 선택하세요 :
@article{ART002434834},
author={Park Seung Bae and Jaewon Hong},
title={The Moderating Effect of Gain and Loss Framework between Advertisement Uniqueness and Brand Attachment},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2019},
volume={24},
number={1},
pages={231-238},
doi={10.9708/jksci.2019.24.01.231}