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A Study on the Influence of the Attributes of PPL Advertisement on the Consumer Preference, Psychological Repulsion, and Consumer Happiness: Focused on the Moderating Effect of PPL Expression Type

Journal of The Korea Society of Computer and Information
Abbr : JKSCI
2019, 24(4), pp.83-90
Publisher : The Korean Society Of Computer And Information
Research Area : Computer Science

Guo Wen Jie 1




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