An Ultrasonic Wave Encoder and Decoder for Indoor Positioning of Mobile Marketing System
2019, 24(7), pp.93-100
Publisher : The Korean Society Of Computer And Information
Research Area : Computer Science
Youngmo Kim 1, Se-Young Jang 2, Byuong-Chan Park 3, Kyung-Sik Bang 4, Seok-Yoon Kim 5
1숭실대학교
2숭실대학교
3숭실대학교
4(주)아이티밥
5숭실대학교
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In this paper, we propose an intelligent marketing service system that can provide custom advertisements and events to both businesses and customers by identifying the location and contents using the ultrasonic signals and feature information in voice signals. We also develop the encoding and decoding algorithm of ultrasonic signals for this system and analyze the performance evaluation results. With the development of the hyper-connected society, the on-line marketing has been activated and is growing in size. Existing store marketing applications have disadvantages that customers have to find out events or promotional materials that the headquarters or stores throughusing the corresponding applications whenever they visit them. To solve these problems, there are attempts to create intelligent marketing tools using GPS technology and voice recognition technology. However, this approach has difficulties in technology development due to accuracy of location and speed of comparison and retrieval of voice recognition technology, and marketing services for customer relation are also much simplified.
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