A Moderating Effect of Use of Interaction Privacy Controls on the Relationship between Privacy Concerns and Self-disclosure
2020, 25(3), pp.235-241
DOI :https://doi.org/10.9708/jksci.2020.25.03.235
Publisher : The Korean Society Of Computer And Information
Research Area : Computer Science
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Many studies have tried to explain the privacy paradox but reported conflicting results; Some of them found connection between privacy concerns and information disclosure, while others did not. This study examines the role of interaction privacy controls (mainly friend lists and privacy settings) as a moderating variable that has the potential to affect the relationship in the SNS context. The reason for this is that most users use interactive privacy controls to create their own social environment before conducting SNS activities, so the relationship between privacy concerns and information disclosure may vary depending on the degree of use of interactive privacy controls. The study collected data using survey method, analyzed the moderating effect of use of interaction privacy controls using hierarchical multiple regression analysis, and as a result, found that effect. Therefore, the degree of use of interactive privacy controls may be an important contingent variable that needs to be considered in a study examining the privacy paradox in SNS context.
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