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Rating Prediction by Evaluation Item through Sentiment Analysis of Restaurant Review
Journal of The Korea Society of Computer and Information
Abbr :
JKSCI
2020, 25(6), pp.81-89
DOI :https://doi.org/10.9708/jksci.2020.25.06.081
Publisher : The Korean Society Of Computer And Information
Research Area : Computer Science
2020, 25(6), pp.81-89
DOI :https://doi.org/10.9708/jksci.2020.25.06.081
Publisher : The Korean Society Of Computer And Information
Research Area : Computer Science
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Online reviews we encounter commonly on SNS, although a complex range of assessment information affecting the consumer’s preferences are included, it is general that such information is just provided by simple numbers or star ratings. Based on those review types, it is not easy to get specific information that consumers want and use it to make a decision for purchase. Therefore, in this study, we propose a prediction methodology that can provide ratings broken down by evaluation items by performing sentiment analysis on restaurant reviews written in Korean. To this end, we select ‘food’, ‘price’, ‘service’, and ‘atmosphere’ as the main evaluation items of restaurants, and build a new sentiment dictionary for each evaluation item. It also classifies review sentences by rating item, predicts granular ratings through sentiment analysis, and provides additional information that consumers can use to make decisions. Finally, using MAE and RMSE as evaluation indicators it shows that the rating prediction accuracy of the proposed methodology has been improved than previous studies and presents the use case of proposed methodology.
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