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Research on the influence of web celebrity live broadcast on consumer's purchase intention - Adjusting effect of web celebrity live broadcast contextualization

Journal of The Korea Society of Computer and Information
Abbr : JKSCI
2020, 25(6), pp.239-250
DOI :https://doi.org/10.9708/jksci.2020.25.06.239
Publisher : The Korean Society Of Computer And Information
Research Area : Computer Science

Ji-Kai Zou 1 HanWen Guo 2 LIUZIYANG 3

1 경기대학교
2 경기대학교
3 경기대학교

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