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Research on the influence of web celebrity live broadcast on consumer's purchase intention - Adjusting effect of web celebrity live broadcast contextualization

Journal of The Korea Society of Computer and Information
Abbr : JKSCI
2020, 25(6), pp.239-250
Publisher : The Korean Society Of Computer And Information
Research Area : Computer Science

Ji-Kai Zou 1 HanWen Guo 2 LIUZIYANG 3

1경기대학교
2경기대학교
3경기대학교

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