Product recommendation services that have been researched recently are only recommended through the customer's product purchase history. In this paper, we propose the digital signage service through customers’ behavior pattern analysis that is recommending through not only purchase history, but also behavior pattern that customers take when choosing products. This service analyzes customer behavior patterns and extracts interests about products that are of practical interest. The service is learning extracted interest rate and customers’ purchase history through the Wide & Deep model. Based on this learning method, the sparse vector of other products is predicted through the MF(Matrix Factorization). After derive the ranking of predicted product interest rate, this service uses the indoor signage that can interact with customers to expose the suitable advertisements. Through this proposed service, not only online, but also in an offline environment, it would be possible to grasp customers’ interest information. Also, it will create a satisfactory purchasing environment by providing suitable advertisements to customers, not advertisements that advertisers randomly expose.
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@article{ART002627068}, author={Min-Chan Shin and Jun-Hee Park and Ji-Hoon Lee and Nammee Moon}, title={Digital Signage service through Customer Behavior pattern analysis}, journal={Journal of The Korea Society of Computer and Information}, issn={1598-849X}, year={2020}, volume={25}, number={9}, pages={53-62}, doi={10.9708/jksci.2020.25.09.053}
TY - JOUR AU - Min-Chan Shin AU - Jun-Hee Park AU - Ji-Hoon Lee AU - Nammee Moon TI - Digital Signage service through Customer Behavior pattern analysis JO - Journal of The Korea Society of Computer and Information PY - 2020 VL - 25 IS - 9 PB - The Korean Society Of Computer And Information SP - 53 EP - 62 SN - 1598-849X AB - Product recommendation services that have been researched recently are only recommended through the customer's product purchase history. In this paper, we propose the digital signage service through customers’ behavior pattern analysis that is recommending through not only purchase history, but also behavior pattern that customers take when choosing products. This service analyzes customer behavior patterns and extracts interests about products that are of practical interest. The service is learning extracted interest rate and customers’ purchase history through the Wide & Deep model. Based on this learning method, the sparse vector of other products is predicted through the MF(Matrix Factorization). After derive the ranking of predicted product interest rate, this service uses the indoor signage that can interact with customers to expose the suitable advertisements. Through this proposed service, not only online, but also in an offline environment, it would be possible to grasp customers’ interest information. Also, it will create a satisfactory purchasing environment by providing suitable advertisements to customers, not advertisements that advertisers randomly expose. KW - Intelligent digital signage;Behavior pattern analysis;Skeleton modeling;Behavior big data;Sensor data analysis DO - 10.9708/jksci.2020.25.09.053 ER -
Min-Chan Shin, Jun-Hee Park, Ji-Hoon Lee and Nammee Moon. (2020). Digital Signage service through Customer Behavior pattern analysis. Journal of The Korea Society of Computer and Information, 25(9), 53-62.
Min-Chan Shin, Jun-Hee Park, Ji-Hoon Lee and Nammee Moon. 2020, "Digital Signage service through Customer Behavior pattern analysis", Journal of The Korea Society of Computer and Information, vol.25, no.9 pp.53-62. Available from: doi:10.9708/jksci.2020.25.09.053
Min-Chan Shin, Jun-Hee Park, Ji-Hoon Lee, Nammee Moon "Digital Signage service through Customer Behavior pattern analysis" Journal of The Korea Society of Computer and Information 25.9 pp.53-62 (2020) : 53.
Min-Chan Shin, Jun-Hee Park, Ji-Hoon Lee, Nammee Moon. Digital Signage service through Customer Behavior pattern analysis. 2020; 25(9), 53-62. Available from: doi:10.9708/jksci.2020.25.09.053
Min-Chan Shin, Jun-Hee Park, Ji-Hoon Lee and Nammee Moon. "Digital Signage service through Customer Behavior pattern analysis" Journal of The Korea Society of Computer and Information 25, no.9 (2020) : 53-62.doi: 10.9708/jksci.2020.25.09.053
Min-Chan Shin; Jun-Hee Park; Ji-Hoon Lee; Nammee Moon. Digital Signage service through Customer Behavior pattern analysis. Journal of The Korea Society of Computer and Information, 25(9), 53-62. doi: 10.9708/jksci.2020.25.09.053
Min-Chan Shin; Jun-Hee Park; Ji-Hoon Lee; Nammee Moon. Digital Signage service through Customer Behavior pattern analysis. Journal of The Korea Society of Computer and Information. 2020; 25(9) 53-62. doi: 10.9708/jksci.2020.25.09.053
Min-Chan Shin, Jun-Hee Park, Ji-Hoon Lee, Nammee Moon. Digital Signage service through Customer Behavior pattern analysis. 2020; 25(9), 53-62. Available from: doi:10.9708/jksci.2020.25.09.053
Min-Chan Shin, Jun-Hee Park, Ji-Hoon Lee and Nammee Moon. "Digital Signage service through Customer Behavior pattern analysis" Journal of The Korea Society of Computer and Information 25, no.9 (2020) : 53-62.doi: 10.9708/jksci.2020.25.09.053