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A Study on the Influence of Content Properties of YouTube Mukbang on Brand Selection: Focusing on Chicken Franchise Brand

Journal of The Korea Society of Computer and Information
Abbr : JKSCI
2021, 26(12), pp.273-281
DOI :https://doi.org/10.9708/jksci.2021.26.12.273
Publisher : The Korean Society Of Computer And Information
Research Area : Computer Science

Ji-Hyun Song 1 Jo Gye Beom 2

1 조선이공대학교
2 조선이공대학교

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