@article{ART002889739},
author={Su-Jin Lee and Lee Jin-Hwa},
title={The Analysis regarding Inducing and Hindering Factors of Online Fashion Product Browsing},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2022},
volume={27},
number={10},
pages={67-80},
doi={10.9708/jksci.2022.27.10.067}

TY - JOUR
AU - Su-Jin Lee
AU - Lee Jin-Hwa
TI - The Analysis regarding Inducing and Hindering Factors of Online Fashion Product Browsing
JO - Journal of The Korea Society of Computer and Information
PY - 2022
VL - 27
IS - 10
PB - The Korean Society Of Computer And Information
SP - 67
EP - 80
SN - 1598-849X
AB - In this study, I analyzed the inducing and hindering factors of online shopping malls on browsers in the process of browsing fashion products in online shopping malls. In-depth interviews were conducted by presenting browsing-related questions to women in their 20s and 50s who are interested in browsing fashion products online. Based on the answers of the interviewees, using grounded theory, we analyzed and presented six factors such as price factor, promotion factor, purchase review factor, visual information factor, product information factor, and service factor. Based on inducing and hindering factors to browsing analyzed in this study, a strategy to design a browsing environment in terms of shopping malls was suggested, which will be helpful for practical strategies and marketing in related industries. Basic data will be presented in a thesis on a new type of shopping mall browsing environment related to the rapidly developing information and communication technology. In addition, the negative emotions experienced in relation to the detrimental factors of shopping malls in the browsing process are expected to be helpful in researching fashion product browsing related to consumer psychology.
KW - Online browsing;Online shopping;fashion product;Inducing and hindering factor;In-depth interview
DO - 10.9708/jksci.2022.27.10.067
ER -

Su-Jin Lee and Lee Jin-Hwa. (2022). The Analysis regarding Inducing and Hindering Factors of Online Fashion Product Browsing. Journal of The Korea Society of Computer and Information, 27(10), 67-80.

Su-Jin Lee and Lee Jin-Hwa. 2022, "The Analysis regarding Inducing and Hindering Factors of Online Fashion Product Browsing", Journal of The Korea Society of Computer and Information, vol.27, no.10 pp.67-80. Available from: doi:10.9708/jksci.2022.27.10.067

Su-Jin Lee, Lee Jin-Hwa "The Analysis regarding Inducing and Hindering Factors of Online Fashion Product Browsing" Journal of The Korea Society of Computer and Information 27.10 pp.67-80 (2022) : 67.

Su-Jin Lee, Lee Jin-Hwa. The Analysis regarding Inducing and Hindering Factors of Online Fashion Product Browsing. 2022; 27(10), 67-80. Available from: doi:10.9708/jksci.2022.27.10.067

Su-Jin Lee and Lee Jin-Hwa. "The Analysis regarding Inducing and Hindering Factors of Online Fashion Product Browsing" Journal of The Korea Society of Computer and Information 27, no.10 (2022) : 67-80.doi: 10.9708/jksci.2022.27.10.067

Su-Jin Lee; Lee Jin-Hwa. The Analysis regarding Inducing and Hindering Factors of Online Fashion Product Browsing. Journal of The Korea Society of Computer and Information, 27(10), 67-80. doi: 10.9708/jksci.2022.27.10.067

Su-Jin Lee; Lee Jin-Hwa. The Analysis regarding Inducing and Hindering Factors of Online Fashion Product Browsing. Journal of The Korea Society of Computer and Information. 2022; 27(10) 67-80. doi: 10.9708/jksci.2022.27.10.067

Su-Jin Lee, Lee Jin-Hwa. The Analysis regarding Inducing and Hindering Factors of Online Fashion Product Browsing. 2022; 27(10), 67-80. Available from: doi:10.9708/jksci.2022.27.10.067

Su-Jin Lee and Lee Jin-Hwa. "The Analysis regarding Inducing and Hindering Factors of Online Fashion Product Browsing" Journal of The Korea Society of Computer and Information 27, no.10 (2022) : 67-80.doi: 10.9708/jksci.2022.27.10.067