@article{ART002899864},
author={Yuxuan Yuan},
title={Research on value-added services of Chinese online music platforms},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2022},
volume={27},
number={11},
pages={287-294},
doi={10.9708/jksci.2022.27.11.287}

TY - JOUR
AU - Yuxuan Yuan
TI - Research on value-added services of Chinese online music platforms
JO - Journal of The Korea Society of Computer and Information
PY - 2022
VL - 27
IS - 11
PB - The Korean Society Of Computer And Information
SP - 287
EP - 294
SN - 1598-849X
AB - The purpose of this study is to define the concept of value-added services on online music platforms, put forward a model of users' willingness to use value-added services on online music platforms, and explore the way its influencing factors affect users' willingness to use. This study is based on the stimulus-response model, combined with the characteristics of online music service platforms, using information value, social value, and entertainment value as independent variables, using flow experience as a mediating variable, and self-awareness as a moderator variable, and then researches on the use of users. influence of will. Empirical analysis was carried out in this study using SPSS and AMOS statistical analysis tools. It is verified that the value-added services of online music platforms have a positive and positive impact on consumers' flow experience and usage intention. This research can fill in the theoretical defects of online music platform service, which has positive and important significance for music platform operators to improve their service capabilities and improve their income.
KW - online music platform;value-added service;flow experience;perceived value
DO - 10.9708/jksci.2022.27.11.287
ER -

Yuxuan Yuan. (2022). Research on value-added services of Chinese online music platforms. Journal of The Korea Society of Computer and Information, 27(11), 287-294.

Yuxuan Yuan. 2022, "Research on value-added services of Chinese online music platforms", Journal of The Korea Society of Computer and Information, vol.27, no.11 pp.287-294. Available from: doi:10.9708/jksci.2022.27.11.287

Yuxuan Yuan "Research on value-added services of Chinese online music platforms" Journal of The Korea Society of Computer and Information 27.11 pp.287-294 (2022) : 287.

Yuxuan Yuan. Research on value-added services of Chinese online music platforms. 2022; 27(11), 287-294. Available from: doi:10.9708/jksci.2022.27.11.287

Yuxuan Yuan. "Research on value-added services of Chinese online music platforms" Journal of The Korea Society of Computer and Information 27, no.11 (2022) : 287-294.doi: 10.9708/jksci.2022.27.11.287

Yuxuan Yuan. Research on value-added services of Chinese online music platforms. Journal of The Korea Society of Computer and Information, 27(11), 287-294. doi: 10.9708/jksci.2022.27.11.287

Yuxuan Yuan. Research on value-added services of Chinese online music platforms. Journal of The Korea Society of Computer and Information. 2022; 27(11) 287-294. doi: 10.9708/jksci.2022.27.11.287

Yuxuan Yuan. Research on value-added services of Chinese online music platforms. 2022; 27(11), 287-294. Available from: doi:10.9708/jksci.2022.27.11.287

Yuxuan Yuan. "Research on value-added services of Chinese online music platforms" Journal of The Korea Society of Computer and Information 27, no.11 (2022) : 287-294.doi: 10.9708/jksci.2022.27.11.287