@article{ART002927671},
author={Tae-Ho Noh and Hyung-Seok Lee},
title={The AHP Analysis of Music Streaming Platform Selection Attributes},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2023},
volume={28},
number={1},
pages={161-170},
doi={10.9708/jksci.2023.28.01.161}

TY - JOUR
AU - Tae-Ho Noh
AU - Hyung-Seok Lee
TI - The AHP Analysis of Music Streaming Platform Selection Attributes
JO - Journal of The Korea Society of Computer and Information
PY - 2023
VL - 28
IS - 1
PB - The Korean Society Of Computer And Information
SP - 161
EP - 170
SN - 1598-849X
AB - In this study, based on existing studies on music streaming services and e-services, the selection factors for music streaming platforms were derived, and the AHP technique was implemented to calculate the importance of each factor. As a result of this study, economic feasibility was found to be the most important factor among security, economic feasibility, informativeness, convenience, and responsiveness, which are the first-step selection factors of music streaming platforms. As a result of synthesizing the weights of the first and second factors, reasonable price was found to be the most important factor. Finally, an additional analysis was conducted to determine whether there was a difference in importance between the selection factors of the music streaming platform according to gender and age. Through this study, it will be possible to figure out the factors that consumers consider most important when using a music streaming platform.
KW - Music streaming service;Platform;E-service;Analytic hierarchy process;Priority
DO - 10.9708/jksci.2023.28.01.161
ER -

Tae-Ho Noh and Hyung-Seok Lee. (2023). The AHP Analysis of Music Streaming Platform Selection Attributes. Journal of The Korea Society of Computer and Information, 28(1), 161-170.

Tae-Ho Noh and Hyung-Seok Lee. 2023, "The AHP Analysis of Music Streaming Platform Selection Attributes", Journal of The Korea Society of Computer and Information, vol.28, no.1 pp.161-170. Available from: doi:10.9708/jksci.2023.28.01.161

Tae-Ho Noh, Hyung-Seok Lee "The AHP Analysis of Music Streaming Platform Selection Attributes" Journal of The Korea Society of Computer and Information 28.1 pp.161-170 (2023) : 161.

Tae-Ho Noh, Hyung-Seok Lee. The AHP Analysis of Music Streaming Platform Selection Attributes. 2023; 28(1), 161-170. Available from: doi:10.9708/jksci.2023.28.01.161

Tae-Ho Noh and Hyung-Seok Lee. "The AHP Analysis of Music Streaming Platform Selection Attributes" Journal of The Korea Society of Computer and Information 28, no.1 (2023) : 161-170.doi: 10.9708/jksci.2023.28.01.161

Tae-Ho Noh; Hyung-Seok Lee. The AHP Analysis of Music Streaming Platform Selection Attributes. Journal of The Korea Society of Computer and Information, 28(1), 161-170. doi: 10.9708/jksci.2023.28.01.161

Tae-Ho Noh; Hyung-Seok Lee. The AHP Analysis of Music Streaming Platform Selection Attributes. Journal of The Korea Society of Computer and Information. 2023; 28(1) 161-170. doi: 10.9708/jksci.2023.28.01.161

Tae-Ho Noh, Hyung-Seok Lee. The AHP Analysis of Music Streaming Platform Selection Attributes. 2023; 28(1), 161-170. Available from: doi:10.9708/jksci.2023.28.01.161

Tae-Ho Noh and Hyung-Seok Lee. "The AHP Analysis of Music Streaming Platform Selection Attributes" Journal of The Korea Society of Computer and Information 28, no.1 (2023) : 161-170.doi: 10.9708/jksci.2023.28.01.161