The purpose of this study is to explore the characteristics and meaning of the learning experiences of middle-aged women participating in consumer cooperative activities. For that purpose, thirteen female participants female activists who have been involved in iCOOP cooperatives for more than three years were selected as research subjects and the qualitative research was conducted. As a result of study, four themes of implicative propositions were derived. The first theme is that Middle-aged women face a crisis due to conflicts in the opportunity to create a transformative meaning of life. The second theme is that Middle-aged women develop flexible coping skills to overcome conflict experiences. The third theme is that Middle-aged women lead the transformative meaning of awareness improvement and behavior change. The fourth theme is that Middle-aged women build her self-directed will to promote her learning experience. Based on these results, this study suggests several directions for co-op activities in the perspective of Lifism.