A Study of User Preference Towards Fansubs for American Television Series

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doi:10.15749/jts.2013.14.5.005

Since the advent of the digital era, fansubbers have played an important role in allowing the Korean audience to enjoy American television series within hours of broadcast in the United States. In light of the changing environment, the purpose of this study is to provide fansubbers and digital media providers with valuable insights on user preference through an online survey completed by 2,405 Korean viewers. Some popular fansubbers were invited to participate in the design of the survey, which covers fansub features and common translation problems faced in amateur subtitling. An analysis of survey results showed that most of the respondents preferred brand names to be transliterated followed by a gloss. Those with educational motive and a high level of interest in American culture were more inclined to favor glosses for longer lines involving wordplay, proverbial phrases, or idioms. These results may be utilized to improve the overall quality of fansubs, and also serve as a useful reference for IPTV subtitle providers who wish to satisfy the needs of digital consumers.

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KCI Citation Counts (13)
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REFERENCES (14)
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* 2021년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

[journal] 강진숙 / 2012 / Internet Fansubbing Culture: An In-depth Interview Study with Foreign Film and TV Show Fansubbers / 한국방송학보 / 한국방송학회 26(1) : 7~42

[journal] 김순영 / 2010 / A Study Suggesting Avenues for Research on Internet-based Amateur Subtitling, or Fansubbing / 번역학연구 / 한국번역학회 11(4) : 75~97

[thesis] 김선영 / 2013 / 팬 자막(Fansubs)의 독자 반응 조사 연구 / 석사 / 동국대학교 대학원

[journal] 김호영 / 2012 / The Circulation of Global Media and the Role of Fansubbers / 미디어, 젠더 & 문화 / 한국여성커뮤니케이션학회 (23) : 47~77

[journal] 이상빈 / 2011 / A Study on Improving the Legal Status of Fan Translation: With Emphasis on the ‘Fair Use’ Principle / 번역학연구 / 한국번역학회 12(4) : 119~143

[journal] 임양준 / 2008 / A Study on the Uses and Gratifications on the U. S. TV Dramas: Focusing on comparison to the Korean counterparts / 한국언론정보학보 / 한국언론정보학회 41(1) : 302~336

[web] 저작권보호센터 / 2012 / 2012 저작권 보호 연차보고서 / http://www.cleancopyright.or.kr

[thesis] 정희정 / 2010 / 팬자막(Fansubs)의 특성 연구 : 「섹스 앤 더 시티(Sex and the City)」를 중심으로 / 석사 / 동국대학교 대학원

[journal] Diaz Cintas, Jorge / 2006 / Fansubs: Audiovisual Translation in an Amateur Environment / Journal of Specialised Translation 6 : 37~52

[journal] Ferrer Simo, Maria / 2005 / Fansubs y scanlations: la influencia del aficionado en los criterios profesionales / Puentes 6 : 27~43

[book] Lewis, Philip E. / 1985 / The Measure of Translation Effects, In Difference in Translation / Cornell University

[book] Nornes, Abe Mark / 1999 / For an abusive subtitling, In The Translation Studies Reader / Routledge

[book] Nornes, Abe Mark / 2007 / Cinema Babel : Translating Global Cinema / University of Minnesota

[journal] Perez Gonzalez, Luis / 2006 / Fansubbing Anime: Insights into the Butterfly Effect of Globalisation on Audiovisual Translation / Perspectives: Studies in Translatology 14(4) : 260~277

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