An Empirical Study on the Impact of the Perceived Securities and Trust to Diffusion of IoT-Based Smart Banking Services - Focusing on University Students -

Hur Yeon; Lim, Se-Hun

doi:10.23842/jif.2017.28.1.002

Journal of Insurance and Finance

2017, 28(1), pp.33-62
DOI :10.23842/jif.2017.28.1.002
Publisher : Korea Insurance Research Institute
Research Area : Business Management

Hur Yeon ¹ , Lim, Se-Hun ²

¹ 중앙대학교
² 상지대학교

ABSTRACT

This study proposes a framework of the relationships among social influence, perceived securities, trust, satisfaction, and intention of continuous use in the context of IoT-based smart banking services. In developing a research model, we adopted the attitude theory (cognition, affection, and conation) and extended the theory by combining with social influence and perceived securities (i.e. perceived security on services, platform, network, and devices) factors. We surveyed IoT-based smart banking services users through web. This study tests the proposed model empirically using statistical software, SmartPLS 2.0 M3. Our results show causal relationships among social influence, security, trust variables, and intention to use of the financial services. The results also suggest that we should strengthen the perceived level of security and trust of the banking services when we develop a strategy of the IoT-based financial services. Those prerequisite factors will lead to consumer satisfaction in the smart financial service market. Our findings can be applied to the development of various IoT-based financial services, including insurance and security.
KEYWORDS

attitude , intention to use , internet of things , perceived security , satisfaction , smart financial service
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