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The Effects of Trust in Insurers, Media Exposure, and Psychological Factors on Purchase Intention of Accident Coverage

Journal of Insurance and Finance
2018, 29(1), pp.3-29
DOI :10.23842/jif.2018.29.1.001
Publisher : Korea Insurance Research Institute
Research Area : Business Management

LEE CHAN HEE 1 Hoil Kim 2

1 성균관대학교
2 안양대학교

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