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An Analysis of the Influence of Customer Relationship Building Types of Insurance Salesperson on Customer Commitment Using Structural Equation

Journal of Insurance and Finance
2019, 30(4), pp.87-112
DOI :10.23842/jif.2019.30.4.004
Publisher : Korea Insurance Research Institute
Research Area : Business Management

Hyun Min Kim 1 Heuiju Chun 2 Park Chan Wook 3

1 경희대
2 동덕여자대학교
3 경희대학교

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