The cultural industry has grown rapidly after 2000 in China, has been became the important factor in nation economy. The cultural industry passed the early stage from 1993 to 2001, entered the overall development stage from 2002 to 2010, and placed in the strategic development stage after 2011. Although the cultural industry has grown rapidly, but there are some structural problems. The cultural demand and the cultural supply unbalanced, the lower value added cultural industry has higher proportion, the scale economies of cultural industry are small, the leading talent person are scare, there exist the contradictional relation between the market and the government. For the purpose of the improvement, the 12·5 planning suggests some policies, the corporation of SOEs, the merge of culture and finance, the higher value added of cultural goods, the development of the export-oriented cultural corporation, the inflow of the foreign investment corporation, the establishment of law and institutional base. But the cultural policy also has some problems. The cultural industry development policy seriously considers the supply side, and overestimates the role of government, there are not exist the education planning of the talent person.