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A Case Study of Chasm Marketing in a New-Product Launching

Journal of Knowledge Information Technology and Systems
Abbr : JKITS
2010, 5(1), pp.59-66
Publisher : Korea Knowledge Information Technology Society
Research Area : Interdisciplinary Research

김택준 1 kim, kee-woong 2

1한국항공대학교
2한국항공대학교

등재후보

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