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pISSN : 1975-7700 / eISSN : 2734-0570

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A Case Study of Chasm Marketing in a New-Product Launching

  • Publisher : Korea Knowledge Information Technology Society
  • Research Area : Interdisciplinary Research
  • Published : February 28, 2010

김택준 1 kim, kee-woong 1

1한국항공대학교

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타입을 선택하세요 :
@article{ART001427512},
author={김택준 and kim, kee-woong},
title={A Case Study of Chasm Marketing in a New-Product Launching},
journal={Journal of Knowledge Information Technology and Systems},
issn={1975-7700},
year={2010},
volume={5},
number={1},
pages={59-66}