Development and Characteristics of Internet Game Industry in China

张换兆(Huan-Zhao Zhang); 김상욱

Journal of Knowledge Information Technology and Systems

Abbr : JKITS
2011, 6(4), pp.145-152
Publisher : Korea Knowledge Information Technology Society
Research Area : Interdisciplinary Research

张换兆(Huan-Zhao Zhang) ¹, 김상욱 ²

¹Chinese Academy of Science and Technology for Development
²배재대학교

ABSTRACT

This paper analyses the structure and characteristics of internet game industry in China. Along with the development of IT industry and cultural industry, the internet game industry becomes the new growth industry which lead the economic development. Generally speaking, the online game industry could classifies the internet game industry, mobile game industry and PC game industry. And, the internet game industry is most important industry in the online game industry. In the base of national government and local government policy support, the internet game industry take a good opportunity after 2000. In particular, the growth of the domestic enterprises more rapid than the foreign enterprises after 2005. The domestic internet game enterprises use the Chinese traditional culture concept, developed the game production. The domestic internet game enterprises mainly located in the economic development high level region, as Beijing, Shanghai and Guangdong region. The domestic internet game enterprises mainly use MMORPG pattern. And, in the base of domestic competitiveness, the domestic internet game enterprises entered the foreign game market.
KEYWORDS

China, IT, Online Game Industry, Internet Game Industry
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