[journal] 한혁수 / 2009 / Web Accessibility Evaluation of Social Network Sites / 감성과학 / 한국감성과학회 12(4) : 481~488

[other] eMarketer / 2012 / Information Where in the World are the Hottest Social Networking Countries?

[journal] 정철호 / 2011 / A Study on Structural Relationship between Privacy Concern and Post-Adoption Behavior in SNS / 경영과 정보연구 / 대한경영정보학회 30(3) : 85~105

[confproc] C. Cho / 1999 / Interactivity as a Measure of Advertising Effectiveness / Proceedings of the American Academy of Advertising : 162~179

[journal] Y. Liu / 2002 / What is Interactivity and is It Always Such a Good Thing? Implication of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness / Journal of Advertising 31(4) : 53~64

[journal] S. J. McMillan / 2002 / Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity / Journal of Advertising 31(3) : 29~42

[journal] S. L. Jarvenpaa / 1997 / Consumer Reactions to Electronic Shopping on the World Wide Web / International Journal of Electronic Commerce 1(2) : 59~88

[journal] S. M. Forsythe / 2003 / Consumer Patronage and Risk Perceptions in Internet Shopping / Journal of Business Research 56(7) : 867~875

[journal] 민대환 / 2006 / Perceived Risk in Online Purchase of Sporting Goods / Journal of Information Technology Applications & Management / 한국데이타베이스학회 13(2) : 127~144

[journal] V. Venkatesh / 2003 / User Acceptance of Information Technology: Toward a Unified View / MIS Quarterly 27(3) : 425~478

[journal] S. Chea / 2008 / Post-Adoption Behaviors of E-Service Customers: The Interplay of Cognition and Emotion / International Journal of Electronic Commerce 12(3) : 29~56

[journal] A. Bhattacherjee / 2001 / Understanding Information Systems Continuance: An Expectation-Confirmation Model / MIS Quarterly 25(3) : 351~370

[journal] 홍세준 / 200609 / The effects of post-adoption beliefs on the expectation-confirmation model for information technology continuance / INT J HUM-COMPUT STUDIES 64 : 799~810

[thesis] G. Wu / 2000 / The Role of Perceived Interactivity in Interactive Ad Processing / 박사 / The University of Texas at Austin

[journal] 이국용 / 2005 / The Influences of Virtual Community Perceived Attributes on the Users' Satisfaction and Committment Behavior / 경영연구 / 한국산업경영학회 20(2) : 47~71

[journal] 김동원 / 2003 / A study on the Effects of Perceived Risk and Perceived Quality on the Mobile-Commerce Adoption : An extension to the Technology Acceptance Model / 대한경영학회지 / 대한경영학회 16(1) : 9~193

[journal] H. Heijden / 2004 / User Acceptance of Hedonic Information Systems / MIS Quarterly 28(4) : 695~704

[journal] 정영수 / 2007 / A Study of the Effects of Perceived Characteristics on Satisfaction and Continuous Usage Intention in Personal Communities / 정보시스템연구 / 한국정보시스템학회 16(3) : 133~159

[report] Korea Internet & Security Agency / 2009 / SNS Actuality of Utilization Investigation of the Internet Users

[journal] 배영 / 2005 / Social Relations in CyberspaceFocused on the Making and Maintenance of Relation with Personal Media / 한국사회학 / 한국사회학회 39(5) : 55~82

[book] J. H. Choi / 2006 / Living in Cyworld: Contextualising Cy-Ties in South Korea / Peter Lang : 173~186

[journal] 최혁라 / 2007 / Antecedents to Internet Privacy Concern and Their Effect on Perceived Trust for the Internet Transaction / 정보시스템연구 / 한국정보시스템학회 16(3) : 21~44

[journal] 강희택 / 2006 / Understanding Users’ continuing Use of Hedonic Information Systems / Information Systems Review / 한국경영정보학회 8(3) : 153~174

[journal] C. S. Lin / 2005 / Integrating Perceived Playfulness into Expectation-Confirmation Model for Web Portal Context / Information & Management 42(5) : 683~693