Taejeon's Strategy Corresponding to the Changes of Printing Industry Environment

박정용; Jaesue Park

KJC Korea
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Journal of Knowledge Information Technology and Systems 2022 KCI Impact Factor : 0.9

Korean | English

pISSN : 1975-7700 / eISSN : 2734-0570

http://journal.kci.go.kr/kkits

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Taejeon's Strategy Corresponding to the Changes of Printing Industry Environment

Journal of Knowledge Information Technology and Systems
Abbr : JKITS
2013, 8(1), pp.75-86

Publisher : Korea Knowledge Information Technology Society
Research Area : Interdisciplinary Research

Published : February 28, 2013

박정용 ¹, Jaesue Park ²

¹대전지역산업평가단
²가치혁신연구소

ABSTRACT
열림/닫힘 버튼

Printing Industry generates a wide range of products from Newspapers, Magazines, Books to Business Order Forms. Indirectly, Packaging industry and Advertising Industry in many ways depend on the Printing Industry. But then, the more jobs are aligned to digital printing he easier it becomes to align those jobs to electronic distribution. Most of all, printing industry is that consolidation is ongoing because, like other industries, there are so many printers. Indeed, what printers have here is a failure to communicate. Daejeon city of the traditional printing industry demand are order basis. The reason is because of the lack of communication planning skills. Therefore, the introduction of IT and digital technology, specializes in information management and business communications should be proficient to change. printing companies are used to digital files and color, a system that can accommodate the needs of customers long distance, and distribution services, will be important. Particularly marketing campaigns, advertising, content management, and pre-media services, such as secure communications technology, it must be a measure of the development of the printing industry. The printing industry of Taejeon is Daedeok Science town, Taejeon administrative town, Sejong City area linked to the network, at the same time modeling of Taejeon-ChungNam Printing Complex and comprehensive marketing communications business.
KEYWORDS
열림/닫힘 버튼

Daejeon, printing industry, digital printing, communication, marketing service

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* 2022년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

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